Why Having a Website is Necessary Alongside Social Media Presence?

In today’s world, social media has become an integral part of almost every company’s marketing strategy. However, there is a significant problem when companies decide to rely solely on social media as their only channel of communication with customers. In this article, we will explore why having a website is necessary alongside social media presence.

First and foremost, websites are your “home on the internet”. Social media is a great platform that allows you to reach a large number of people, but that platform is not in your ownership. This means that you cannot control how your message is presented on the social media platform. Additionally, you cannot control sudden changes in the social media algorithm that may affect your reach and visibility. On the other hand, a website is your property and you have absolute control over it.

A website also allows you to provide more information about your company and products. Social media is limited in the amount of information you can provide, and your posts are quickly forgotten. A website allows you to post detailed descriptions of your products and services, frequently asked questions, return information, and much more. Your website is the place where customers can find out everything they need to know about your company and products.

The website also provides additional opportunities for customer engagement. Social media is great for quick and easy interaction with customers, but a website allows you to provide different types of interaction. You can include contact forms, surveys, newsletter subscription options, forums, and much more. All of these features allow you to connect with customers on a deeper level and build a loyal audience.

Finally, a website allows you to better showcase your company. Social media is great for building a brand, but a website allows you to make a more serious impact. You can design your website to perfectly fit your brand, using colors and visual elements that will accurately represent your company. A website also allows you to provide a greater amount of quality content in the form of blogs, articles, infographics, and videos, which will attract more visitors to your site and improve your visibility on search engines.

Ultimately, social media is an excellent marketing tool that should not be overlooked. However, relying solely on social media can be a big risk for your business. A website gives you absolute control over your online presence, more space for information, additional opportunities for customer engagement, and better presentation of your company. Therefore, companies should have websites in addition to social media presence to ensure long-term success and growth.

Lastly, not everyone has social media accounts, and having a website provides the opportunity for those people to find you as well.