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How to track and analyze the performance of your website or application?
A website or an application is your digital product that you want to be as good and attractive as possible for your users. However, how do you know if your website or application works well, meets the expectations of your users and achieves your goals? The answer is in tracking and analyzing the performance of your website or application.
The performance of your website or application refers to the speed, stability, reliability and quality of your digital product. Tracking and analyzing the performance allows you to measure and improve your website or application, discover and solve problems, optimize user experience and increase conversions and user satisfaction.
In this blog post, we will show you how to track and analyze the performance of your website or application using some of the best tools and methods on the market.
What are the most important indicators of the performance of your website or application?
There are many ways to measure the performance of your website or application, but some of the most important indicators are
- Loading time
The time it takes for your website or application to load and display on the user’s device. Loading time affects the first impression of the user, retention and engagement. According to Google research, 53% of users leave a website or application if it does not load within 3 seconds.
- Interaction time
The time it takes for your website or application to respond to the user’s action, such as a click, scroll or text input. Interaction time affects user satisfaction, trust and loyalty. According to Google research, 90% of users expect a website or application to respond within 2 seconds.
- Stability
The ability of your website or application to work without interruptions, crashes, errors or bugs. Stability affects the reputation, credibility and feedback of your website or application. According to AppDynamics research, 80% of users will stop using a website or application if they experience more than three problems in a month..
- Quality
The level at which your website or application meets the needs, desires and expectations of your users. Quality affects the value, usefulness and attractiveness of your website or application. According to McKinsey research, 70% of users will recommend a website or application that has high quality, while only 8% will recommend a website or application that has low quality.
What are the best tools for tracking and analyzing the performance of your website or application?
There are many tools for tracking and analyzing the performance of your website or application, but some of the best are
- Google Analytics
A free tool that allows you to track and analyze traffic, behavior, conversions and goals of your website or application. Google Analytics gives you insight into who your users are, what they do on your website or application, how they got to it and how you can improve their experience.
- Google PageSpeed Insights
A free tool that allows you to test and optimize the loading speed of your website or application. Google PageSpeed Insights gives you a performance score for mobile and desktop devices, as well as tips on how to improve loading time, reduce file size, eliminate blocking resources and improve rendering.
- Firebase
A free tool that allows you to develop, test, distribute and monitor your website or application. Firebase provides you with features such as authentication, database, hosting, analytics, crashlytics, performance, A/B testing and remote configuration.
- Hotjar
A paid tool that allows you to track and analyze user experience and feedback of your website or application. Hotjar provides you with features such as screen recordings, heat maps, surveys, polls, forms and funnels.
How to track and analyze the performance of your website or application using these tools?
To track and analyze the performance of your website or application using these tools, you have to follow these steps:
- Korak 1
Define your goals and metrics. Before you start tracking and analyzing the performance of your website or application, you have to know what you want to achieve and how you will measure it. Define your business and user goals, as well as key performance indicators (KPIs) that will help you track and evaluate your progress.
- Korak 2
Install and configure the tools. To track and analyze the performance of your website or application, you have to install and configure the tools that you have chosen. Follow the instructions for each tool and ensure that they are correctly integrated with your website or application. Also, set up your goals and segments in Google Analytics, as well as your tests and variations in Firebase and Hotjar.
- Korak 3
Collect and analyze data. After you have installed and configured the tools, you can start collecting and analyzing data about the performance of your website or application. Review the reports and dashboards in each tool and compare them with your goals and metrics. Find patterns, trends, problems and opportunities for improvement.
- Korak 4
Implement and test changes. Based on the data that you have collected and analyzed, you can implement and test changes that will improve the performance of your website or application.
Use Firebase and Hotjar to conduct A/B testing, multivariate testing and personalization. Measure and compare the results of different versions of your website or application and choose the ones that have the best performance.
- Korak 5
Repeat the process. Tracking and analyzing the performance of your website or application is not a one-time task, but a continuous process.
Regularly check and update your goals and metrics, collect and analyze new data, implement and test new changes and monitor their impact on the performance of your website or application.
Also, follow new trends, technologies and best practices in the industry and adapt to them.
The performance of your website or application is crucial for the success of your digital product. By tracking and analyzing the performance of your website or application, you can improve the speed, stability, reliability and quality of your digital product, as well as optimize user experience and increase conversions and user satisfaction.
In this blog post, we have shown you how to track and analyze the performance of your website or application using some of the best tools and methods on the market. We hope that you have found this blog post useful and informative. If you want us to help you with writing, editing or improving your blog posts, just ask us.